Internet Marketing
Empower Your Site to Generate Results!
Our Web Design team can take an existing Website and turn it into one that ranks well in search engines attracting visitors and compelling them to become customers or design a new site with those same benefits.
Getting people to your Website
Whether you use a Website to sell products or services or use it as a business promotional tool, it must have visitors to be effective. Otherwise, all you have is another hobby. The Internet allows a small business to present itself on an equal footing with companies of any size, but it only works if people find what you have to offer. And by far, the most fruitful and economically effective way to get potential customers is through quality Web design, SEO and SEM.
Web design, SEO and high search engine rankings are inseparably linked.
There are three primary ways to get your Website noticed. One is to place the
URL on everything you can
- business cards, letterheads, pens, coffee mugs, etc. This gets the word to those with whom you have direct contact, but little further.
Another way, which will reach the wider world of the internet audience, is to use paid advertising methods like
PPC, Email campaigns and banner advertising. These can be effective if
properly executed but are limited by your advertising budget.
The third way is to take advantage of Organic Searches. Organic search results are listings on a
search engine results page returned in response to a keyword query because of their relevance to the search terms.
This relevance comes from employing good SEO techniques such as writing good page copy,
page layout, proper use of keywords and understanding how search engines "think". So in a real and practical way Web design and
SEO combine to bring high search engine rankings and more potential customers.
Consider this:
- Statistics show that over 85% of first time visitors to a Website get there through search engines.
- People who find a Website through search engines are actively looking for specific information, services or products.
- Experts estimate that about 25% of all online purchases originate directly from search engines.
However, you should also know that most Web surfers never search beyond about the top 25 or 30 listings in the SERPs they receive! So it's crucial for a site to get the best possible position in the searches for targeted keywords.
Once a Website is published to the Internet, search engines have spiders that follow hyperlinks throughout the World Wide Web and will eventually find your site and index in their data bases. The time for this process can be accelerated by submitting your URL individually to each of the major search engines.
Be wary of programs that claim submission to 100’s or 1000’s of sites. Ninety-five percent of traffic from search engines will come from the top half dozen sites. Most of the remaining engines obtain their results from these. Many of the sites which these advertising programs submit to are not search engines at all, but simply services setup to gather e-mail addresses for spammers or sites that list thousands of unrelated Web addresses (called "link farms") that can actually hurt a site's ranking. The key to gaining traffic is in the ability to gain top rankings on the major search engines.
Let our Web design team put the Internet to work for you,
and if:
- you want people searching the Internet for the products and services you offer to arrive at your Website, or
- you want a redesigned Website that gets results, or
- you are ready to start your own Website,
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Web Design for Small Busisnesses - Blog
Phone: 770-434-8389
