How it Works
Once you decide to invest in a Web site, it its important to insure that people can find it. This, of course, most often begins with someone using a search engine.
There is a widespread myth that by submitting your Web site to hundreds of search engines, traffic to your site will increase. That is not the way it works. The key to more traffic is a high ranking in one or more of the major S.E.s. If a site does not appear in the first two or three pages of results returned, it will not experience an increase in visitors no matter how many search engines it was submitted to.
However, there are four that dominate, combining for between ninety and
ninety-five percent of the traffic. Those are Google, Yahoo, AOL and MSN.
If you include several other popular S.E.s such as Ask Jeeves, Lycos, Alta
Vista, Overture, AllTheWeb and CNET, you have almost complete coverage.
And, most of the remaining myriad of smaller S.E.s rely on the results from
those listed here.
Source: Net Ratings for SearchEngineWatch.com (US Internet users in 2006)
Achieving and maintaining a high search engine position is a straightforward, but comprehensive process involving:
- Understanding the ever changing ranking criteria and the techniques
required to utilize them.
- Choosing the right keywords - both as part of the process of
obtaining a top position and to assure that the visitors finding your
site are looking specifically for your services or products.
- Coding the pages properly to obtain a high ranking.
- Submitting the site to the search engines according to their
individual requirements.
- Tracking the results and progress of your rankings and making adjustments and re-submissions as necessary.
Our search engine program covers this entire process and includes ongoing reports to you of your site's search engine positions, how your rank compares to your competitors and other valuable information.
Whether you already have a Web site and want to bring in more "qualified leads" or finally want to get that Internet presence and have your own Web site, we offer a very cost effective means to accomplish this. There may not be a better way to invest your marketing money than on a properly performing web site.
Please contact us today if you need to create a brand new Web site or just need to improve results from the one you have.
When dealing with search engines, no specific position for a particular keyword can be absolutely guaranteed because of the many variables involved. However, top ten positions are a realistic expectation depending on your keywords.
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