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SEO
Are People Finding your Website?







Once you decide to invest in a Website, it its important to insure that people can find it. This, of course, most often begins with someone using a search engine.

There is a widespread myth that by submitting your to hundreds of search engines, traffic to your site Website will increase. That is not the way it works. The key to more traffic is a high ranking in one or more of the major S.E.s. If a site does not appear in the first two or three pages of results returned, it will not experience an increase in visitors no matter how many search engines it was submitted to.

However, there are three search engnies that dominate - combining for over ninety percent of the traffic. Those are Google, Yahoo, and MSN (now using Bing as its search engine). AOL is also popular for searches, however its results come from the Google search engine. If you include several other popular SEs such as Ask.com, Lycos, Alta Vista, and AllTheWeb, you have almost complete coverage. And, most of the remaining myriad of smaller SEs rely on the results from those listed here.

google 49%, yahoo 24%, MSN  10%, AOL 6%, all other search engines 11%

Source: Net Ratings for SearchEngineWatch.com (US Internet users in 2006)

 

Achieving and maintaining a high search engine position is a straightforward, but comprehensive process involving:

  • Understanding the ever changing ranking criteria and the techniques required to utilize them.

  • Choosing the right keywords - both as part of the process of obtaining a top position and to assure that the visitors finding your site are looking specifically for your services or products.

  • Coding the pages properly to obtain a high ranking.

  • Submitting the site to the search engines according to their individual requirements.

  • Tracking the results and progress of your rankings and making adjustments and re-submissions as necessary.

Our search engine program covers this entire process and includes ongoing reports to you of your site's search engine positions, how your rank compares to your competitors and other valuable information.

Whether you already have a Website and want to bring in more "qualified leads" or finally want to get that Internet presence and have your own Website, we offer a very cost effective means to accomplish this. There may not be a better way to invest your marketing money than on a properly performing website.

Please contact us today if you need to create a brand new Website or just need to improve results from the one you have.


When dealing with search engines, no specific position for a particular keyword can be absolutely guaranteed because of the many variables involved. However, top ten positions are a realistic expectation depending on your keywords.


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