Online Advertising - What is it and how
can it benefit you?
As defined in Wikipedia, "Online advertising is a form of promotion that uses the Internet ... for the expressed purpose of delivering marketing messages to attract customers."
Benefits:
Online Advertising is a cost-effective and efficient way to market a company's products and services.
Online Advertising:
- Requires a Small initial investment
- Lets you set your own budget
- Builds recognition in the marketplace
- Provides a means to track traffic generated, conversion rates, return-on-investment and more for your ads
The most common forms of online advertising include Pay-per-Click ads (PPC), banner ads, Social network advertising and e-mail marketing. These help build Brand Awareness and generate traffic to your website. This in turn provides potential customers information on your products and services.
We can design your ads and landing pages, help you develop keyword strategies, show you how to track results and help you with all aspects of your online marketing and advertising.
PPC
Pay-per-Click or PPC ads can be categorized into two major categories: "Keyword" (sponsored ads) and "Content Match".
Keyword ads are contextual ads based on search engine results. In other words your ads show up on a search engine results page when a potential customer searches for specific keywords on which you have determined to base your ad.
Content ads display on websites, emails and newsletters based on the specific content of the material. This allows the advertiser to target geographic location, special interests, age groups and other factors.
The advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. The largest providers of PPC advertising mirror the largest search engines. These are: Google AdWords, Yahoo! Search Marketing and Microsoft adCenter, but there are many others and often it is possible to conduct an effective marketing campaign using some of the smaller, less expensive PPC providers.
Banner Ads
Banner Ads are a form of online advertising which place an advertisement on other web pages. These ads link back to a specific page on your site whose content matches the ad. These can be images but also include Rich Media Ads which contain animation, audio, flashing colors and video.
Social Network Advertising
Social Network Advertising describes a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (such as facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and accurately target their ads.
Email Marketing
E-mail marketing uses electronic mail as a means of communicating with online an audience.
Typically this would be:
- sending e-mails with to enhance the relationship with current or previous customers and to encourage customer loyalty and repeat business
- sending e-mails to acquire new customers or convince current customers to make a purchase
- adding advertisements to e-mails sent by other companies to their customers who might have interest in your products or services
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Web Design for Small Busisnesses - Blog
Google AdWords,
Yahoo! Search Marketing,
Microsoft adCenter,
Banner Ads,
Social Network Advertising
Phone: 770-434-8389
