Web Analytics, Traffic Source, Referring Sites, Keywords, A/B and Multivariate Testing, Organic Search, Paid Search
Web Analytics
- understanding your web traffic -
test, measure, analyze & control
Web Analytics is the process of testing, measuring and analyzing the behavior of visitors to a website generating quantitative information about key performance indicators.
Why Web Analytics? Why should you test and measure?
Your website is up and looks good. The content is well written and targets the potential audience for your products, services or message. Keywords are strategically integrated into the content, headings, links and meta tags. Maybe you are already taking advantage of some online advertising techniques like PPC, banner ads or email marketing.
Now what? Do you put your Internet Marketing efforts on auto-pilot and contentedly fill orders, answer phone calls and emails, ship product, sign-up new clients and enjoy your newfound success? With careful planning and diligent execution thus far, the benefits should begin. However, like any business process be it manufacturing, distribution, sales, quality assurance, customer service, et al, Internet Marketing must be monitored, measured, tested and controlled to achieve the best chance of success.
Benefits:
- Increase conversion rates
- Track responses to online advertising
- Identify most effective keywords
- Learn what content is most compelling
- Find bottle-necks in conversion funnel
Web analytics provides you with the ability to collect, measure, test and analyze activities of your website visitors. This information can be accumulated over defined periods of time or even viewed in real-time with some analytics software. Once you understand your visitors behavior, you can better control how they respond to your most wanted result.
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Conversion rate,
traffic source,
unique visitors,
referring sites,
page views,
conversion funnel,
popular keywords,
bounce rate
~ W. Edwards Deming